Athletes Untapped bridges the gap between young athletes and certified private coaches for personalized, face-to-face training. Founded by Gene and Elaine Williams, former college athletes and a passionate husband-and-wife duo, the platform grew out of their firsthand experience as private coaches. Their coaching journey inspired them to create a solution for other coaches to grow their businesses—similar to how Airbnb empowers property owners or Rover supports dog walkers. Leveraging their expertise in both sports and technology, Gene and Elaine aim to help countless young athletes unlock their full potential through high-quality coaching.
Our coaches at Athletes Untapped deliver basketball training focused on dribbling, shooting, and mental toughness. Lessons are designed to refine technique, boost confidence, and instill resilience. Former college/pro athletes bring unique expertise to help players overcome challenges and achieve success both on the court and beyond.
The coaches at AU are highly skilled professionals with a passion for the game and a dedication to helping players reach their full potential. Their extensive experience allows them to understand your unique challenges and develop personalized strategies to address them. Whether it’s honing your physical skills, improving your mental game, or building confidence, our coaches are focused on your growth and success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. Thanks Coach Soutiri!”
“My son has been receiving baseball lessons with Jake for the last couple of months, and I couldn’t be happier. After each lesson, Jake sends a detailed report of everything he did during the lesson, including homework (baseball skills) for my son to work on and pertinent videos to show proper form for mastery. My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. I personally like that she educates and also makes sure they execute skills properly and not just letting them slide. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
