Founded by Gene and Elaine Williams, Athletes Untapped connects families with trusted private coaches for personalized, face-to-face training. As former college athletes and private coaches, Gene and Elaine realized the potential of private coaching to shape young athletes’ futures. Seeing a gap in the market for a coach-centric platform—similar to Airbnb for rentals—they launched AU. Their vision is to help millions of young athletes succeed by combining their deep knowledge of sports with innovative technology, making private coaching accessible and impactful for all.
Athletes Untapped basketball training develops dribbling, shooting, and mental toughness to unlock players’ potential. Our coaches emphasize consistent technique and confidence-building while equipping athletes with the resilience needed to handle adversity. With experience as former athletes, they understand how to prepare players for every aspect of the game.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
The coaches partnering with AU are seasoned professionals with a passion for guiding athletes to their full potential. Their deep experience helps them identify your unique needs and craft personalized strategies to overcome obstacles. Whether it’s mastering game techniques or building confidence, they’re committed to helping you thrive.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
