Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Private and group ice hockey lessons at Athletes Untapped emphasize skating, shooting, and puck handling. Coaches design drills to improve agility, passing, and control, helping players elevate their skills and prepare for competitive challenges.
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. Thanks Coach Soutiri!”
“My son has been receiving baseball lessons with Jake for the last couple of months, and I couldn’t be happier. After each lesson, Jake sends a detailed report of everything he did during the lesson, including homework (baseball skills) for my son to work on and pertinent videos to show proper form for mastery. My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. I personally like that she educates and also makes sure they execute skills properly and not just letting them slide. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
