Gene and Elaine Williams founded Athletes Untapped to link aspiring athletes with vetted private coaches for one-on-one training. As former college athletes and private coaches, they loved mentoring kids but noticed a lack of tools for coaches to grow their reach. Inspired by platforms like Airbnb and Rover, they built AU to empower coaches and transform young athletes’ lives. Backed by their experience in tech and sports, Gene and Elaine aim to expand access to impactful coaching that helps young athletes excel both on and off the field.
At Athletes Untapped, we deliver basketball training with a complete focus on dribbling, shooting, and mental toughness. Our coaches, many of whom are former college/pro athletes, understand the value of mastering technique while building confidence. By teaching consistency and resilience, we prepare athletes to face obstacles and achieve success both during the season and beyond.
“He motivated my son to really work on his basketball skills and gave him so many tools to improve his game. He’s also been a lot of fun for my son to work with – he’s friendly, outgoing, approachable and just a great coach!”
“I was just amazed at the way she elevated my daughter’s basketball skills and boosted her confidence!”
“My son has been taking basketball lessons for a few months now and we are so pleased with his progress and increased interest and understanding of the game. Coach is easy going and patient and offers a variety of drills to keep it interested! My son has become so much more confident!”
The coaches at AU are highly skilled professionals with a passion for the game and a dedication to helping players reach their full potential. Their extensive experience allows them to understand your unique challenges and develop personalized strategies to address them. Whether it’s honing your physical skills, improving your mental game, or building confidence, our coaches are focused on your growth and success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
