Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Golf is arguably the sport where private or group lessons can make the biggest impact. That’s why Athletes Untapped coaches teach key aspects of the game like swing technique, putting, and situational awareness. Mastering swing technique is crucial, as it lays the foundation for consistent ball striking and distance control. During private and small group lessons, our coaches provide personalized feedback to help players refine their stance, grip, and follow-through - making their swings more effective. Just as important though is learning the short game, mainly chipping and putting - skills that can significantly impact a player’s score. By dedicating time to both swing technique and the short game in their lessons, golfers can elevate their performance on the course, build confidence, and enjoy the game even more.
The coaches at Athletes Untapped stand out as some of the most skilled and passionate in the industry. With years of experience, they understand the challenges athletes face and provide the guidance needed to overcome them. Whether it's refining technical skills, sharpening mental focus, or boosting confidence, they’re here to help you excel.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. Thanks Coach Soutiri!”
“My son has been receiving baseball lessons with Jake for the last couple of months, and I couldn’t be happier. After each lesson, Jake sends a detailed report of everything he did during the lesson, including homework (baseball skills) for my son to work on and pertinent videos to show proper form for mastery. My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. I personally like that she educates and also makes sure they execute skills properly and not just letting them slide. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
