Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Athletes Untapped offers private soccer training that prioritizes footwork, ball handling, and fitness to create well-rounded athletes. Players gain confidence and skill through lessons that improve coordination, quickness, and decision-making. Our experienced coaches, many of whom trained privately, bring personalized techniques to help players succeed on the field.
“My son has had 2 soccer lessons and loves it already! He develped a rapport almost immediately. I can already see how much value this will add to my son’s game.”
“My son just finished his first session with I was blown away. He brought enthusiasm and encouragement while teaching the game. My son had well over 1,000 touches in the one hour session. We can’t wait to continue soccer training.”
“My daughter felt so comfortable right away and had the best time. She said ‘that was so much fun’ at least ten times on the ride home. I was reading in my car but would look up now and then and it was almost like my daughter improved over the hour! We are really looking forward to booking a bunch more soccer lessons!”
The coaches at AU are highly skilled professionals with a passion for the game and a dedication to helping players reach their full potential. Their extensive experience allows them to understand your unique challenges and develop personalized strategies to address them. Whether it’s honing your physical skills, improving your mental game, or building confidence, our coaches are focused on your growth and success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
