Athletes Untapped bridges the gap between young athletes and certified private coaches for personalized, face-to-face training. Founded by Gene and Elaine Williams, former college athletes and a passionate husband-and-wife duo, the platform grew out of their firsthand experience as private coaches. Their coaching journey inspired them to create a solution for other coaches to grow their businesses—similar to how Airbnb empowers property owners or Rover supports dog walkers. Leveraging their expertise in both sports and technology, Gene and Elaine aim to help countless young athletes unlock their full potential through high-quality coaching.
At Athletes Untapped, we deliver basketball training with a complete focus on dribbling, shooting, and mental toughness. Our coaches, many of whom are former college/pro athletes, understand the value of mastering technique while building confidence. By teaching consistency and resilience, we prepare athletes to face obstacles and achieve success both during the season and beyond.
The coaches at Athletes Untapped stand out as some of the most skilled and passionate in the industry. With years of experience, they understand the challenges athletes face and provide the guidance needed to overcome them. Whether it's refining technical skills, sharpening mental focus, or boosting confidence, they’re here to help you excel.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. Thanks Coach Soutiri!”
“My son has been receiving baseball lessons with Jake for the last couple of months, and I couldn’t be happier. After each lesson, Jake sends a detailed report of everything he did during the lesson, including homework (baseball skills) for my son to work on and pertinent videos to show proper form for mastery. My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. I personally like that she educates and also makes sure they execute skills properly and not just letting them slide. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
