Athletes Untapped connects parents/kids with vetted private coaches for in-person training. The platform was created by Gene & Elaine Williams - a married couple who both played college sports. Once their playing days ended, they started private coaching to stay involved with the game and earn extra income - and they loved it! Realizing there wasn't a go-to platform meant to help private coaches scale their business - like Airbnb does with rentals or Rover for dog walkers - Gene & Elaine decided to build AU. They've seen the impact private coaching can make on a young athlete's life trajectory, so that's why they're using their backgrounds in tech & coaching to help millions of young athletes succeed through coaching.
Basketball training with a well-rounded approach for dribbling, shooting, and mental toughness can help athletes reach their full potential. That’s why Athletes Untapped coaches emphasize technique and consistency during lessons, giving players the confidence needed to elevate their game. Just as important as the on-court skills, our coaches preach mental toughness to equip athletes with the tools needed to overcome obstacles during the season - and as former college/pro athletes, our team knows how crucial this can be. By focusing on every aspect of the game, our coaches will set you up for success - both on and off the court!
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
