Athletes Untapped bridges the gap between young athletes and certified private coaches for personalized, face-to-face training. Founded by Gene and Elaine Williams, former college athletes and a passionate husband-and-wife duo, the platform grew out of their firsthand experience as private coaches. Their coaching journey inspired them to create a solution for other coaches to grow their businesses—similar to how Airbnb empowers property owners or Rover supports dog walkers. Leveraging their expertise in both sports and technology, Gene and Elaine aim to help countless young athletes unlock their full potential through high-quality coaching.
Basketball training with a well-rounded approach for dribbling, shooting, and mental toughness can help athletes reach their full potential. That’s why Athletes Untapped coaches emphasize technique and consistency during lessons, giving players the confidence needed to elevate their game. Just as important as the on-court skills, our coaches preach mental toughness to equip athletes with the tools needed to overcome obstacles during the season - and as former college/pro athletes, our team knows how crucial this can be. By focusing on every aspect of the game, our coaches will set you up for success - both on and off the court!
The coaches at AU are highly skilled professionals with a passion for the game and a dedication to helping players reach their full potential. Their extensive experience allows them to understand your unique challenges and develop personalized strategies to address them. Whether it’s honing your physical skills, improving your mental game, or building confidence, our coaches are focused on your growth and success.
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“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”