Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Basketball training at Athletes Untapped ensures a focus on dribbling, shooting, and mental toughness. Our experienced coaches, many of whom are former athletes, emphasize technique, consistency, and confidence-building during every session. By preparing players for challenges on and off the court, they help athletes succeed in all aspects of the game.
The AU coaching team features some of the most experienced and enthusiastic professionals in the field. They are committed to understanding your challenges and crafting solutions to help you improve. From skill development to confidence building, our coaches focus on equipping you with the tools needed to succeed in your athletic journey.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
