Athletes Untapped connects parents/kids with vetted private coaches for in-person training. The platform was created by Gene & Elaine Williams - a married couple who both played college sports. Once their playing days ended, they started private coaching to stay involved with the game and earn extra income - and they loved it! Realizing there wasn't a go-to platform meant to help private coaches scale their business - like Airbnb does with rentals or Rover for dog walkers - Gene & Elaine decided to build AU. They've seen the impact private coaching can make on a young athlete's life trajectory, so that's why they're using their backgrounds in tech & coaching to help millions of young athletes succeed through coaching.
Our basketball coaching program emphasizes a holistic approach to dribbling, shooting, and mental toughness. Athletes Untapped coaches, many of whom are former college/pro players, focus on technique and consistency to boost confidence. By instilling mental toughness, they prepare athletes to excel both on and off the court, helping them achieve their goals.
The coaches at Athletes Untapped stand out as some of the most skilled and passionate in the industry. With years of experience, they understand the challenges athletes face and provide the guidance needed to overcome them. Whether it's refining technical skills, sharpening mental focus, or boosting confidence, they’re here to help you excel.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. Thanks Coach Soutiri!”
“My son has been receiving baseball lessons with Jake for the last couple of months, and I couldn’t be happier. After each lesson, Jake sends a detailed report of everything he did during the lesson, including homework (baseball skills) for my son to work on and pertinent videos to show proper form for mastery. My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. I personally like that she educates and also makes sure they execute skills properly and not just letting them slide. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
