Gene and Elaine Williams founded Athletes Untapped to link aspiring athletes with vetted private coaches for one-on-one training. As former college athletes and private coaches, they loved mentoring kids but noticed a lack of tools for coaches to grow their reach. Inspired by platforms like Airbnb and Rover, they built AU to empower coaches and transform young athletes’ lives. Backed by their experience in tech and sports, Gene and Elaine aim to expand access to impactful coaching that helps young athletes excel both on and off the field.
At Athletes Untapped, we deliver basketball training with a complete focus on dribbling, shooting, and mental toughness. Our coaches, many of whom are former college/pro athletes, understand the value of mastering technique while building confidence. By teaching consistency and resilience, we prepare athletes to face obstacles and achieve success both during the season and beyond.
The coaches at Athletes Untapped stand out as some of the most skilled and passionate in the industry. With years of experience, they understand the challenges athletes face and provide the guidance needed to overcome them. Whether it's refining technical skills, sharpening mental focus, or boosting confidence, they’re here to help you excel.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. Thanks Coach Soutiri!”
“My son has been receiving baseball lessons with Jake for the last couple of months, and I couldn’t be happier. After each lesson, Jake sends a detailed report of everything he did during the lesson, including homework (baseball skills) for my son to work on and pertinent videos to show proper form for mastery. My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. I personally like that she educates and also makes sure they execute skills properly and not just letting them slide. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
