Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Our basketball coaching program emphasizes a holistic approach to dribbling, shooting, and mental toughness. Athletes Untapped coaches, many of whom are former college/pro players, focus on technique and consistency to boost confidence. By instilling mental toughness, they prepare athletes to excel both on and off the court, helping them achieve their goals.
Our coaches at Athletes Untapped are among the most qualified and passionate professionals in the industry. With their wealth of experience, they offer valuable insights into your training needs and provide practical solutions to help you overcome obstacles. From sharpening technical skills to fostering mental toughness, they are dedicated to guiding you toward success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
