Gene and Elaine Williams founded Athletes Untapped to link aspiring athletes with vetted private coaches for one-on-one training. As former college athletes and private coaches, they loved mentoring kids but noticed a lack of tools for coaches to grow their reach. Inspired by platforms like Airbnb and Rover, they built AU to empower coaches and transform young athletes’ lives. Backed by their experience in tech and sports, Gene and Elaine aim to expand access to impactful coaching that helps young athletes excel both on and off the field.
Our basketball coaching program emphasizes a holistic approach to dribbling, shooting, and mental toughness. Athletes Untapped coaches, many of whom are former college/pro players, focus on technique and consistency to boost confidence. By instilling mental toughness, they prepare athletes to excel both on and off the court, helping them achieve their goals.
At AU, our coaches are leaders in the industry, with years of experience and a deep love for the sport. They understand the unique challenges athletes face and provide personalized training to help you overcome them. Whether you need to develop skills, sharpen your focus, or build confidence, our coaches are here to ensure your success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
