Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
Our coaches at Athletes Untapped deliver basketball training focused on dribbling, shooting, and mental toughness. Lessons are designed to refine technique, boost confidence, and instill resilience. Former college/pro athletes bring unique expertise to help players overcome challenges and achieve success both on the court and beyond.
At Athletes Untapped, our coaches combine years of hands-on experience with a genuine passion for helping athletes excel. They understand the unique challenges you face and tailor their approach to meet your needs. Whether it’s mastering the mental aspects of the game or enhancing your physical performance, our coaches are here to empower you every step of the way.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
