Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
Through private soccer training, Athletes Untapped coaches focus on building skills like footwork, ball control, and overall fitness. With a tailored approach, players learn to anticipate plays, improve decision-making, and develop their game. Many of our experienced coaches credit private lessons in their youth for shaping their careers, and they bring that same dedication to helping athletes achieve their soccer goals.
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
