Gene and Elaine Williams, a married couple with a history in college sports, founded Athletes Untapped to simplify how families connect with private coaches. After enjoying their own experiences as private coaches, they realized there was no easy way for coaches to expand their business reach. This inspired them to create AU, a platform designed to connect young athletes with high-quality coaching while helping coaches grow. With a mission to improve the trajectory of young athletes, Gene and Elaine blend their expertise in sports and technology to make impactful coaching widely accessible.
“She’s only been working with my daughter for 2 softball lessons and the results are incredible – proper technique is everything and she obviously understands how to best teach it to kids. Highly recommend!!”
“She reached out prior to our session to ask if there were specifics I wanted her to focus on with my daughter & went above & beyond to have a game plan ready that targeted exactly that. I also really appreciate how detail oriented she is! She made the softball lesson really fun for my daughter by adding challenging games.”
“Coach has been fantastic at working on hitting, catching and pitching with my daughter. She is very patient and thoughtful on how to teach new softball skills. I highly recommend her!”
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
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“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”