Gene and Elaine Williams, both college sports alumni and dedicated private coaches, founded Athletes Untapped to connect families with trusted private trainers for one-on-one coaching. After enjoying years of coaching themselves, they realized a tool to help coaches scale—like Airbnb for rentals—was missing. Drawing on their passion for sports and tech, they launched AU to fill that gap. Their goal is to help millions of young athletes thrive by providing easy access to impactful coaching that shapes not just skills but also future opportunities.
At AU, we pride ourselves on working with top-tier coaches who bring unmatched expertise and enthusiasm for the sport. Their extensive experience allows them to pinpoint your unique challenges and tailor solutions to help you grow. From skill development to building mental resilience and confidence, our coaches are fully invested in your success.
“Coach Soutiri encourages my son to go further than he normally would. It gives my son confidence, which we as parents try to do but doesn’t always work. I believe my son has developed the confidence he needed to play his favorite sport again. “
” My son’s only prior experience was two years of little league baseball, but his confidence has changed drastically since working with Jake. I highly recommend Jake – he is hands down one of the best sports instructors I have ever encountered!”
“Alex is a phenomenal coach!! She immediately identified the things my boys needed to work on and made it fun for them. She was able to make a significant change in my boys dribbling technique in the first session. Highly recommend!!”
